Matthew Afanasiev | Account Executive, AI Systems & GTM

Account Executive | AI Systems & GTM

Sales.
Depth.
Builder fluency.

I sell complex software and build AI systems around real business needs.

Five years of B2B SaaS sales experience. At SPS Commerce, I sell complex solutions and partner with directors, VPs, and go-to-market engineers to improve sales workflows. Through Fidelis Strategy, I build custom AI software from business discovery through deployment.

View my work Résumé

#1ranked rep YTD

SPS Commerce

200%

Of quota in Q3

Division record

Most sales in a month

Current role: Net New AE at SPS Commerce. Leading President's Club qualification. Also building production AI systems for an M&A advisory client and own products.

SPS Commerce

Turning rep feedback into a useful AI sales workflow

Repetitive customer-email drafting was taking time away from customer conversations. After identifying the problem and requesting AI access, I joined an existing SPS initiative, helped lead the sales-side pilot, and worked with go-to-market engineers to shape the solution around real rep workflows. I presented the launch demo to the sales team and continue to help directors and VPs identify bottlenecks and useful improvements.

Reported sales-floor results: users convert leads 10-20% faster and close deals approximately 1.5x faster than non-users.

Contribution: frontline workflow input, pilot leadership, requirements feedback, and launch demonstration. Not sole development of the company's tool.

Selected work

Products & systems I built

Client platforms and own products built while carrying quota, from M&A buyer research to owner dashboards and lead generation.

Featured case study · M&A advisory

Buyer Engine

Preparing a buyer list for an M&A mandate required repeated manual research. Built a platform that finds, enriches, and ranks prospective acquirers for the firm's deal workflow.

Client-reported result: buyer-list preparation reduced from weeks to minutes.

My role: client discovery, commercial agreement, solution design, development, deployment, and ongoing maintenance.

Read the M&A advisory case study

FastAPI · Anthropic Agent SDK · Supabase · Next.js

Own product · For business owners

Fidelis Pulse

The dashboard that gives you a pulse on your business by consolidating all of your data in one place.

View Pulse

Next.js · Railway Postgres · Stripe · LLM APIs

Own product · For M&A firms

Fidelis Advisor

A workspace for M&A firms to onboard clients, keep them ready for a buyer, share documents, and send notes and reminders.

View Advisor

Next.js · Railway Postgres · Stripe · Claude for Finance

Client build

AI Lead Generation

Automated lead discovery and qualification with Next.js, Playwright, and Railway.

Next.js · Playwright · Railway

More builds

Consumer PWA · expandable app

Glow Routine

Skincare tracking PWA with AM/PM checklists, streak tracking, and an advisor. Side project: expand below to tap through a preview.

View project

Client build · Advisory

Business Valuation System

Valuation workspace for advisory deals. Ingests financials from PDFs, Excel, or manual inputs, then walks each deal through 12 models to produce defensible outputs.

Python · Streamlit · Supabase · Docker

Church management platform

Grace Church

Built a custom member portal and back end on Azure SQL: website rebrand, online giving, Microsoft 365 for staff email, and tools for announcements, groups, and volunteer coordination.

Next.js · Azure SQL · Microsoft 365 · Donation platform

eagangrace.com

Experience

Current role at SPS Commerce first. Fidelis Strategy runs alongside that job, end to end, not just GTM.

Net New AE · Supply Chain Performance
Feb 2025 – Present
SPS Commerce · Current role
- #1 ranked rep YTD at SPS Commerce; 200% of quota in Q3; broke the division record for most sales in a month; leading President's Club qualification.
- Achieved 102.6% of FY25 quota with the division's highest close rate.
- Own full-cycle mid-market sales to operators and CTOs, leading technical discovery and demos around supply-chain integrations
- Serve as a go-to frontline partner to directors and VPs, identifying rep bottlenecks and shaping AI workflow improvements with go-to-market engineers
- Helped lead the AI email-drafting pilot and presented the sales-team launch demo. Reported sales-floor results: users convert leads 10-20% faster and close deals approximately 1.5x faster than non-users.
Founder & Growth Strategy Consultant
Jan 2026 – Present · alongside SPS
Fidelis Strategy LLC · Alongside SPS, not instead of it
- Partner with an M&A advisory client on its Buyer Engine and custom AI workflows, translating M&A operating needs into software and ongoing improvements
- Own client discovery, proposals, commercial agreement, solution design, deployment, and ongoing development
Mid-Market Account Executive
Nov 2022 – Jan 2025
SPS Commerce · 58% portfolio ARR growth · FY24
- Grew portfolio ARR 58% YoY across 500+ accounts; advised companies up to $150M in revenue on ERP migrations
Associate AE · Community Sales
Dec 2021 – Oct 2022
SPS Commerce · 151% attainment · #1 of 40 AEs
- Ranked #1 of 40 account executives at 151% quota attainment; designed supplier onboarding campaigns with major retailers
Sales Representative
Jun 2021 – Nov 2021
UnitedHealth Group
- Top performer converting high-volume inbound calls into enrolled members
- Conducted consultative needs assessments in a heavily regulated healthcare environment

Ask · Role fit

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The close

If the seat needs someone who can sell it and build it

Open to account executive and go-to-market roles. Book 30 minutes or send a JD.

Book 30 minutes Résumé mattafanasiev@outlook.com LinkedIn

Sales.Depth.Builder fluency.