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Matthew Afanasiev

Account Executive · SaaS Sales & AI Systems Builder

Minneapolis, MN651-468-1408Afanasyev27@live.comlinkedin.com/in/matthewafanasievmatthew-afanasiev.vercel.app

Profile

Top-performing SaaS account executive and AI systems builder with 5 years closing new business and expansion revenue across mid-market buyers. Drove 58% ARR growth in a single fiscal year through consultative, value-based sales cycles with C-level decision-makers. Currently ranked #1 in net-new production on a 9-person strategic initiative. Concurrently founded Fidelis Strategy and built 6 production AI systems on the Claude API and LLM platforms, including a live monetized SaaS product, multi-agent platforms, and automated lead generation pipelines. Most reps know how to sell AI. Few have actually built with it.

Experience

Net New Subscriber Account Executive, Supply Chain Performance

Feb 2025 – Present

SPS Commerce

  • ·Selected for a 9-person net-new strategic initiative; led the division in new subscriber sales, ranking #1 in individual net-new production
  • ·Ranked 5th of 30 AEs (FY25, 102.6% quota attainment) with the highest close rate in the division; recognized as top-performing rep in Q1 2026
  • ·Full-cycle deals across retail, food, manufacturing, and fashion verticals
  • ·Consultative discovery with C-suite decision-makers, mapping workflows end-to-end to build ROI cases

Founder & Growth Strategy Consultant

Jan 2026 – Present (concurrent with SPS Commerce)

Fidelis Strategy LLC

  • ·Founded a growth strategy consultancy serving early- and growth-stage businesses ($1M–$10M) on strategic planning, revenue operations, and AI enablement
  • ·Built 6 production AI systems using Anthropic API and LLM platforms — not demos, working products in production
  • ·Developed proprietary 4D Growth Engine framework (Diagnose, Design, Deliver, Drive); first engagement projected $2M in revenue impact
  • ·Fidelis Pulse: live SaaS platform for financial advisors and owners — three billing tiers, Claude for Financial Services-powered Close add-on, QuickBooks + Xero + Plaid integrations, multi-tenant architecture

Mid-Market Account Executive

Nov 2022 – Jan 2025

SPS Commerce

  • ·Grew annual recurring revenue 58% YoY (FY24) across a portfolio of 500+ accounts with companies up to $150M in revenue
  • ·Built account expansion playbooks using CRM and Power BI analytics to identify upsell triggers
  • ·Go-to technology advisor for mid-market suppliers, guiding ERP migrations, data connectivity upgrades, and tech stack consolidation
  • ·Led multi-stakeholder deal cycles involving IT, finance, and operations

Associate Account Executive, Community Sales

Dec 2021 – Oct 2022

SPS Commerce

  • ·Ranked #1 of 40 AEs with the highest close rate at 151% quota attainment
  • ·Partnered with major retailers to design supplier onboarding campaigns
  • ·Educated hundreds of trading partners on EDI compliance and order-to-cash optimization

Sales Representative

Jun 2021 – Nov 2021

UnitedHealth Group

  • ·Top performer on the team, converted high-volume inbound calls into enrolled members
  • ·Conducted consultative needs assessments in a heavily regulated healthcare environment

AI Systems Built — 6 in Production

Fidelis Pulse · Live SaaS Product (fidelispulse.com) — Stack: Next.js 15 App Router, Railway Postgres, Stripe (live mode), NextAuth 5, Anthropic Claude API, QuickBooks Online, Xero, Plaid.
M&A Advisory, Buyer Intelligence Engine · AI Agents · Client — Stack: Turborepo, Next.js 15, Supabase (pgvector + PGMQ), FastAPI, Anthropic Agent SDK, Anthropic Managed Agents.
M&A Advisory, Lead Generation Platform · Lead Gen · Client — Stack: Next.js, Claude API, SQLite, Railway, Sentry.
Real Estate Tech, AI Prospecting Engine · Lead Gen · Client — Stack: Next.js 16, TypeScript, Playwright, Apollo, Hunter, Railway, Vitest.
M&A Valuation System · AI Valuation · Client — Stack: Python, Streamlit, Supabase, Docker + Nginx, Sentry, pytest.
Glow Routine · Consumer PWA — Stack: Next.js 15, Supabase, Anthropic Claude, Web Push (VAPID), PostHog, Sentry, Vitest, Playwright.

Pro Bono

Grace Church, Full Technology Buildout (eagangrace.com) — Microsoft 365 tenant, staff email, donation platform, spend management, full site redesign, and content tooling for a non-technical team. Phase 2: QuickBooks Online.

Core Skills

  • ·Full-cycle B2B SaaS sales (hunting, discovery, demo, negotiation, close)
  • ·Consultative discovery and ROI modeling with C-suite buyers
  • ·AI systems building with Claude API, Anthropic Agent SDK, and RAG pipelines
  • ·Pipeline building from zero, prospecting, ICP targeting, territory strategy
  • ·Multi-stakeholder sales cycles across IT, finance, and operations

Conversant

  • ·Revenue operations and GTM strategy
  • ·Data infrastructure (Supabase, Postgres, Railway)
  • ·Product positioning and messaging
  • ·CRM analytics (Salesforce, Power BI)

Education

BBA, Marketing Management, University of St. Thomas, 2017–2021